Condé Nast Traveler
Where editorial storytelling meets high performing eCommerce. Designing elegant, scalable experiences that guide intent, improve usability and turn inspiration into action.

As design lead tasked with the UX and UI design strategy for this project, I seamlessly integrated eCommerce functionality with editorial content, creating an engaging, user-centric experience. My approach involved scaling design frameworks to accommodate growth, precisely defining user intent, and optimizing key performance metrics. This resulted in a platform that not only enhanced usability and functionality but also significantly boosted conversion rates, all while maintaining a strong human-centered focus.