Fractional Product and Design Advisory
Senior Product Thinkingwithout the costof a full time hire
What does Fractionalmean for your business?
I help startups at all stages, turn messy ideas, rough products and investor ambitions into clear, usable and commercially credible digital experiences.
This is a results-driven, tailored service for founders who need senior product and design judgement, leadership & creative direction experience but are not ready to hire a full-time Head of Design, Product Lead or Senior Product Team.
I bring over 25 years of product, UX, UI and creative leadership across fintech, automotive, government, SaaS, ecommerce, media, AI and complex digital platforms. My role is simple. I help you work out what to build, what to fix, what to ignore and how to move forward with more clarity, future thinking, speed and confidence, without compromising quality.
How I help
Product Clarity
For founders who have a strong idea, but need sharper visiion and direction before spending money on design or development.
I help you understand puropse and define the product vision, core user journeys, MVP scope, commercial priorities and the decisions that need to be made before build.
UX & Product Audit
For startups with a live product, website, app or prototype that needs a clear expert review.
I look at the experience from a user, product and commercial point of view, then give you a clear set of practical recommendations, quick wins and priority fixes.
MVP Build Readiness
For teams moving from idea, pitch deck or early Figma files into development.
I help structure the product, refine key journeys, improve the interface, define the handoff and make sure engineers are building from clear, considered direction. While inspiring the team and developing better ways or working, you can scale.
Why this works for startups?
Most early stage teams do not fail because they lack ideas. They lose time and money because they build too much, too soon, with unclear priorities and inconsistent design decisions. My advisory service gives you senior experience at the moments where it matters most.
• You get clarity before building.
• You get better decisions before spending more money.
• You get a sharper product before showing investors or customers.
• You get someone experienced enough to challenge the brief, not just execute it.
Founder design partner
For founders who want ongoing senior support without hiring a full time product or design leader.
I help guide and navigate product decisions, investor ready narratives, design reviews, team alignment, feature prioritisation, user journeys, AI enabled workflows and engineering handoff.
Services & Pricing
Monthly Fractional Advisory
Best for founders who want dynamic ongoing senior support without hiring full time.
Starter Advisory
For founders who need light but regular guidance.
Includes:
- One advisory session per month
- Async product and design feedback
- Priority review of product decisions
- Guided written recommendations
Price:£1000 per month$1,350 per month
Growth Advisory
For startups actively designing, testing or preparing to build.
Includes:
- Two advisory sessions per month
- Product and UX reviews
- Founder support
- Figma or prototype feedback
- Engineering handoff guidance
- Prioritised action points
Price:£1,950 per month$2,600 per month
Embedded Fractional Creative Partner
For teams that need deeper senior product and design leadership each month.
Includes:
- Regular product and design leadership
- Roadmap and MVP support
- Design quality reviews
- UX and conversion feedback
- Stakeholder alignment
- Engineer handoff support
- Investor-ready product narrative support
Price:£3,750$5,000
Founder Product Vision& Clarity
Best for founders who need fast direction before committing to a bigger piece of work.
What you get:
- A focused product and UX review.
- A clear discussion around your product vision and idea, audience and current blockers.
- Advice on what to build first.
- Advice on what to remove, simplify or delay.
- A written summary of recommendations.
How much time you get:
Founder Product Clarity Session – 90 minutes to 2 hours
One session plus short written summaryThis should feel fast, valuable and low commitment. Ideal as an entry point.
Price:£450$600
UX / UI & Product Audit
Best for startups with a live product, website, prototype or Figma file that needs expert review.
What you get:
- Review of your current user experience
- Review of visual quality, trust, clarity and conversion
- Key journey feedback
- Product and usability risks
- Prioritised quick wins
- Clear recommendations for founders, designers and engineers.
How much time you get:
UX and Product Audit – 3 to 5 working days
Review, findings, priority actions. Enough time to properly assess the product without turning it into a full redesign.
Price:£1,850$2,500
Product Clarity Sprint
Best for founders before they invest heavily in design or development.
What you get:
- Product direction
- MVP scope
- Key user journeys
- Feature prioritisation
- UX risks and opportunities
- Lean roadmap
- Founder decision pack
How much time you get:
Product Clarity Sprint – Duration: 1 to 2 weeks
Best for: Early stage startups, pre MVP, pre funding, pre build, This is where I help founders make the right product decisions before build
Output: MVP scope, user journeys, product priorities,
roadmap direction