Case study | 2 min read

East meets

West

The client

Panda Retail Company for S&S

90 days to transform grocery, online & offline shopping in the Kingdom of Saudi Arabia.

A full transformation Project and UI design, for an outdated unpopular app, which Panda had purchased as an off-the-shelf solution...In a rush!!

Proceeding by the addition of multiple new services and offerings:
According to a Design system & Scalable framework
In Arabic and English, IOS & Android

In a race between the top supermarket retail giants in KSA, to see who will be the first to bring Scan and Go and the elegance of shopping as we know it in the West to the Middle East.

The solution

My design direction was to create an elegant fun & functional UI, bringing the ease of online shopping to users with very particular needs and requirements.

Understanding the user vs business needs to create a solid framework that would meet any challenges the users and business may grow to need and expect as the world changes and adapts to the challenges that Covid has brought to countries like KSA.

Create a fully accessible Ui the meets the planned UX and all 2020 best practices for retail platforms and experiences.

Great functionality, and smart touchpoints for the user to switch from:

  • Service to service
  • Pay across services from one basket
  • Request different delivery options based on their location.
  • Shop safely both online and offline with minimal physical interactions.

The result

From Kick off to delivery in 90 days.

First to market Launch in a 
180 days.

Since the beginning of 2021, 
my beautiful UI and design system has become a flagship product for the Panda Retail Company brand and services.

The team and project received News coverage and digital recognition. Every contractor on this project had over 10 years of experience.

The collective feedback from the client is that the UI and platform has seen a growth in users, both new and returning. Equating to a great uplift across all channels and greater revenue. With users on the rise, things are looking good for Panda!

This was both an intense design & mentoring exercise to inspire the team at Panda in KSA and instruct them on how to manage and update the platform moving forward.